In 1933, our founder took a bold leap, investing his life savings to turn his dream into reality—creating accessible, high-quality luggage that would open the world to more people, empowering them to explore, experience and grow.
Nearly 100 years later, we remain driven by that same spirit of ambition and adventure. As a globally trusted brand, we are working to make our bold products even more durable and with more sustainable materials as we empower the next generation to dream bigger, go further, and build brighter futures.

Go For More.

Go with American Tourister.

PRODUCT

Our products are made to go the distance. We're continuously enhancing durability and using more sustainable materials, while keeping our bags at an accessible price point.

PLANET

Exploring the world opens doors to extraordinary experiences. That's why we're working to reduce our impact on the planet, identifying efforts to further reduce our footprint.

PEOPLE

Guided by the Golden Rule of treating others how we wish to be treated, we're empowering our employees to go for more and we're promoting fair and safe working conditions in our supply chain.

product-1-v2.jpg

Durability Through Every Journey

Our products undergo rigorous testing for durability and reliability. Many of our manufacturing partners have on-site labs that conduct strict quality trials to meet our standards.

A SELECTION OF WHAT WE TEST

Drop

Luggage is weighted and repeatedly dropped onto its wheels and shell from various heights to evaluate impact resistance.

Zipper

Zippers are opened and closed thousands of times to verify durability.

Wheels

Suitcases are rolled over rough terrain for extended distances to assess wheel endurance and performance.

Handle

Shoulder straps, bag handles, and pull handles undergo repeated testing motion to test their strength and durability.

Temperature & Humidity

Products are exposed to extreme temperatures and humidity levels to evaluate performance in various environmental conditions.

Tumble

Luggage is placed in a large rotating machine, tumbling over wooden and metal obstacles to replicate real-world baggage handling.

product-2-v2.jpg

Incorporating Recycled Materials

We're working to incorporate more recycled materials into our luggage and bags, taking steps toward reducing our footprint and giving waste a new life. In our future lines, we are committed to further increasing the use of more sustainable materials while delivering the vibrant, durable luggage you love.

While some of our products include recycled materials, we are increasing the number of products that incorporate recycled materials in other key components such as the outer shell. In 2024, the weight of recycled materials incorporated in our products range from 0% to 35%.